To build a great legal product, you need to know your law firm's customer, their needs, motivations, fears and buying decisions. Build a user persona.
To lay a proper foundation for your product, you need to understand your users and build great UI --- and particularly your first users. In turn, to know your users, you want to do three things:
User personas are fictional characters you create to anticipate the different users who will use your product. The process is designed to help you deeply understand your customers’ needs. As shown below, “user personas” can be very detailed, and they’re not just about objective facts. They also help you understand your customers’ values, fears, goals, and challenges:
Document automation allows you to build custom rules into your templates and forms, gather data, and generate documents in a fraction of the time.
The legal profession is modernizing, and legal tech is booming. One of the biggest changes in the past few years is the increased availability of unbundled legal services. Check out our list of everything you need to know about becoming an unbundled attorney before you get left behind by the competition.
Legal tech is the cornerstone of the future of law practice. If you’re an educator or student, we invite you to explore our series of exercises and tools, which law schools around the world have built into their core curricula.
If you're like most attorneys, you spend a lot of time typing – emails to clients, briefs, pleadings, law firm administrative tasks, and more emails. Throughout all this typing, we are often repeating the same phrases over a day or week. But what if there was a way to save yourself from all that repetitive typing? There is! It's not legal practice management software, and it's not even limited to legal tech. It's called TextExpander, and it is one of the most underutilized tech tools available today.
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